MOVEMBER’S MOUSTACHES CHANGE THE FACE OF MEN’S HEALTH THIS NOVEMBER
Movember Supports the Prostate Cancer Foundation and the Lance Armstrong Foundation in the Continued Fight Against Prostate and Testicular Cancers
LOS ANGELES – September 15, 2009 – Movember kicks off its third annual campaign in the United States, rallying men to grow moustaches for the month of November to raise funds and awareness for prostate and testicular cancer. In the United States, funds raised by Movember will benefit the Prostate Cancer Foundation (PCF) as well as the Lance Armstrong Foundation (LAF), two organizations dedicated to fighting cancers affecting adult men of all ages.
“Movember has shown a true commitment to driving awareness for prostate and testicular cancer with an innovative approach,” said Doug Ulman, LAF President and CEO and three-time cancer survivor. “We are honored to be a beneficiary of Movember’s generosity and grateful to them for supporting the LIVESTRONG® movement to reduce the burden of cancer worldwide.”
Movember, the largest global event dedicated to men’s health, was born in 2003 when three friends in Melbourne, Australia decided it was time to bring back the moustache as a tool for men to break the ice in talking about a taboo subject – their health. To date, over $47 million has been raised to support men’s health issues through official moustache-growing campaigns in the US, Canada, UK, Ireland, New Zealand, Australia and Spain.
Beginning September 15th, men and women can register to join the campaign at HYPERLINK “http://www.movember.com” www.Movember.com. Whether on their own or as part of a team, men, called “Mo Bros,” have the month of November to grow, and show their “Mo” (slang for moustache). Friends, family, and colleagues can show their support by sponsoring the Mo-growing efforts and donating funds to support the Prostate Cancer Foundation and the Lance Armstrong Foundation. Women who register to join the campaign, “Mo Sistas,” act as ambassadors for the “Mo Bros,” spreading the word and showing their support.
Participants celebrate their “Mo” at the end of November, attending Movember’s Gala Partés in Los Angeles, New York, Las Vegas, Chicago, Austin, Aspen, Seattle, San Francisco, San Diego and Boston dressed in costume to suit their moustache and vying for the title of “Man of Movember.”
“Movember is helping to support three vaccine research programs and move 12 new medicines from the laboratory to clinical trials. These may alleviate pain and suffering for the nearly 2.5 million men and their families who are currently facing prostate cancer in the U.S. How else can we say thank you from the bottom of their hearts and ours?” said Dr. Jonathan Simons, Prostate Cancer Foundation President and CEO, ”Without Movember, the progress of those projects would have been hindered.”
It’s time that men understand the facts:
Prostate cancer is the most common non-skin cancer in men, striking one in six men in their lifetime; one out of three for men with a family history
The death rate has fallen 40 percent compared to what was once projected, however the number of new cases is expected to grow with the aging of “baby boomers,” with the potential to reach 300,000 per year by 2015
More than 192,000 American men will be diagnosed with prostate cancer in 2009. More than 27,000 will die from the disease
Testicular cancer is the most common cancer afflicting men aged 18-35. The message is clear: more research is needed
Within the next decade, cancer is likely to replace heart disease as the leading cause of death in the U.S. It is already the biggest killer of those under the age of 85
Behind the Mo
“The moustache is our ribbon” said Movember Co-Founder and CEO Adam Garone, “If you don’t normally have a moustache, you’re compelled to explain your new look to everyone, which starts conversations about prostate and testicular cancer. Together Movember, PCF and LAF can make great strides in changing the face of men’s health- one moustache at a time.”
All money raised in the US will benefit the Prostate Cancer Foundation and the Lance Armstrong Foundation. Movember works with their beneficiaries to ensure that the funding processes, as well as the outcome of the projects are transparent and that progress reports are made available to the Movember participants and public.
This year’s US Movember campaign will be sponsored by Wahl, Canadian Club, Warner Brothers for “Sherlock Holmes,” Pepsi Max, Dermalogica, Arbitrage, Demitasse Jewelry, Quiksilver, DC Shoes, and Palmer Cash.
About the Prostate Cancer Foundation
The Prostate Cancer Foundation (PCF) was founded in 1993 to find better treatments and a cure for prostate cancer by funding promising research programs that otherwise would not be able to find funding. Through its unique model for soliciting and selecting innovative research programs and rapid deployment of resources, the PCF has raised more than $370 milion and funded more than 1,500 programs at nearly 200 research institutions around the world.
About the Lance Armstrong Foundation
At the Lance Armstrong Foundation, we fight for the 28 million people around the world living with cancer today. There can be – and should be – life after cancer for more people. That’s why we kick in at the moment of diagnosis, giving people the resources and support they need to fight cancer head-on. We find innovative ways to raise awareness, fund research and end the stigma about cancer that many survivors face. We connect people and communities to drive social change, and we call for state, national and world leaders to help fight this disease. Anyone anywhere can join our fight against cancer. Join us at www.LIVESTRONG.org.
About Movember
Movember is a global charity event that invites men to grow moustaches (or Mos) for the month of November. The moustache serves as the ‘ribbon’ and the vehicle by which participants in Movember raise funds and awareness for men’s health – specifically prostate and testicular cancer. Movember aims to reduce the number of preventable male deaths by raising funds and creating awareness for cancer affecting men. Since Movember’s inception in 2003, over 372,000 Mo Bros have grown moustaches to change the face of men’s health. For more information please visit www.movember.com.
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